Profile
Data analyst with experience in web analytics and machine learning. I developed predictive models, dashboards, and Python automations that increased audience by +50% on a high-traffic portal. I combine technical analysis with understanding of user behavior and business metrics.
Experience
Data Analyst
g1 (Globo) • Nov/2024 - now
- Developed an ML model to predict content audience (multi-class classification) based on headlines, dates, and user needs.
- Built a comprehensive tracking system (100% coverage), enabling data-driven decisions based on real engagement patterns.
- Automated data collection via Python scrapers and developed real-time KPI monitoring dashboards.
Stack: Python (Pandas, Polars, Scikit-learn), SQL, Power BI, Google Analytics
Editor Web
g1 (Globo) • Sep/2022 - Nov/2024
- Managed digital content publishing for a high-traffic web portal.
- Produced data journalism reports using public data from open portals, Freedom of Information (FOI) requests, and web scraping.
Producer
TV TEM (Globo) • Jan/2020 - Jun/2022
- Authored data-driven investigative reports
Projects
Predictive Audience Model
ML in production that classifies content performance (High/Medium/Low) prior to publication, supporting strategic editorial decisions.
Python • Scikit-learn • Feature Engineering
"Moneyball" Case Study
Identified that affiliates focused on quality vs. quantity achieved higher efficiency, challenging traditional metrics and driving a strategic pivot.
Python • SQL • Check methodology